Product Manager (D2C/ B2C Weight Loss Subscription)

Role

You own the product from launch. The core metric is paying users with positive unit economics.

This is a role at the intersection of product and marketing: growth comes from the product itself — funnel, onboarding, paywall, features. You'll be vibecoding a lot and actively involved in product development.

We're looking for a middle-level candidate. Your pet projects and obsession with AI coding and AI agents matter much more than years of formal experience. If you spend your evenings building your own stuff, trying to monetize it, testing ideas — that's exactly what we're looking for.

What you'll be doing

• Product-led growth. Improve the core funnel: quiz → eligibility → consultation → subscription → retention.

• Performance and SEO as tools. Understand the channels and their constraints (Meta / Google / TikTok), formulate hypotheses, and evaluate results.

• Vibecoding. Build and iterate on landing pages, quizzes, and parts of the funnel using no-code and AI tools.

• Subscription + service. Work on onboarding, pricing, and retention.

• Analytics. CAC, LTV, retention, conversion across the entire funnel.

• AI and automation. Generate creatives, build prototypes, analyze data, and set up AI agents for routine tasks.

Who we're looking for

• Middle-level experience.

• Pet projects are a must. Show us what you've built yourself: an AI agent, a utility, a website, a micro-SaaS, something you've put up for sale.

• Strong plus: ex-founder / solopreneur background.

• Experience in health / weight loss / telehealth / nutra.

• Obsession with AI: AI coding, AI agents, new tools, experiments with monetizing your own ideas.

• Vibecoding is required (no-code, AI tools like v0 / Bolt / Lovable / Cursor, basic coding skills).

• Technical foundation: you've written code before, you're writing it now, or you have a technical degree.

• Understanding of advertising restrictions in the health space (no shady tactics).

• Systems thinking, proactive mindset.

Who we're not looking for

• People who don't understand how subscription products work.

• PMs from R&D and B2B backgrounds (without production product experience).

• People used to working only inside large structures and teams.

• People without their own experiments / pet projects.

What we offer

• Full-time, remote.

• Salary: discussed individually.

• Small team, fast decisions, direct contact with the founder.