Lead SMM Manager
Job Description:
We are looking for an experienced Lead SMM to spearhead the strategy and execution of promoting our product, Loomz.ai, on social media platforms. Loomz.ai is an innovative AI-powered tool for video creators that helps produce engaging content and quickly adapt it for different platforms. If you’re passionate about social media marketing, skilled in creating attention-grabbing content, and eager to grow our brand internationally, join our team!
Responsibilities:
Develop and implement a comprehensive SMM strategy to promote Loomz.ai on key platforms such as LinkedIn, X.com (formerly Twitter), Instagram, YouTube, TikTok, Facebook, Twitch, Discord, and others.
Create and manage a content plan, including visual and textual content, with a focus on attracting attention to the product and growing the audience.
Manage and grow all brand social media platforms, including regular posts, stories, and audience engagement.
Launch creative SMM campaigns leveraging current trends to boost engagement, organic reach, and audience loyalty.
Analyze content performance and report on key metrics (KPI), including audience conversion to subscriptions, reach, engagement, conversions, and follower growth.
Organize and oversee content creation in collaboration with the creative team, including visuals and videos produced using Loomz.ai.
Collaborate with influencers and key opinion leaders, building and maintaining relationships to promote the brand.
Monitor and adapt to the latest trends and algorithms of social platforms to consistently improve the SMM strategy.
Handle crisis situations, providing timely responses to user feedback and inquiries on social media.
Build and develop the SMM department from the ground up.
Requirements:
At least 3 years of experience in SMM as a lead or senior specialist, preferably in SaaS B2C and tech products.
Deep understanding of SMM tools, analytics, and algorithms of major social platforms.
Proven track record of successful SMM campaigns with measurable results.
Creative thinking and a strong visual sense, with the ability to tailor content for various target audiences.
Proficiency in analytics and data-driven decision-making, with experience using platforms like Meta, Google Analytics, TikTok Analytics, etc.
Knowledge of trends in creative content and current formats (e.g., Reels, Shorts, etc.).
Strong team collaboration skills and effective communication with other departments.
English proficiency for working with international platforms and partners.
Bonus: Experience with AI products, knowledge of influencer marketing, and skills in video editing or graphic design.
What We Offer:
A chance to contribute to the development of an innovative product in high demand in the U.S. and Tier-1 markets.
Opportunities for professional growth and skill development within a team of experts.
Competitive compensation and performance-based bonuses.
A dynamic and creative work environment with the freedom to bring your ideas to life.
If you’re ready to create and promote world-class content, help build a brand from scratch, and work with cutting-edge technology, send us your resume! We look forward to welcoming you to the Loomz.ai and Nexpanse team!